Prof Paul Baines

Prof Paul Baines

Institution: Cranfield University

Area of Expertise: Terrorism


Paul Baines is Professor of Political Marketing, Cranfield University. He has authored and co-authored more than a hundred published articles, book chapters and books on marketing issues. Over the last 19 years, Paul’s research has particularly focused on political marketing, public opinion and propaganda. He is a Fellow of the Chartered Institute of Marketing, the Market Research Society (MRS) and the Institute of Directors, and a member of ESOMAR and the Academy of Marketing. Paul is (co-)editor and co-author of numerous marketing texts, including, with Chris Fill, the best-seller, ‘Marketing’ (Oxford University Press, 2013), ‘Political Marketing’ (Sage Publications, 2011), ‘Propaganda’ (Sage Publications, 2013) and with Sir Robert Worcester, Roger Mortimore and Mark Gill, ‘Explaining Cameron’s Comeback’ (Indie Publishing, 2015).

Paul’s consultancy includes experience working with various government departments on strategic communication research projects as well as small and large private enterprises on market research/marketing planning. Paul is Director, Baines Associates Limited.